Get to Know Us
ABOUT JBSMILE
From Jen, the heart behind JBSMILE. Hey, I’m a faith-led creative, a purpose chaser, and someone who believes beauty means more when it reflects your light within.
JBSMILE was born from my journey of growing in confidence and faith. I know what it feels like to second-guess your worth, dim your light, or feel like your voice doesn’t matter. That’s why I created this brand, not just to sell products, but to build tools that uplift, encourage, and activate something powerful in you.
From high pigmented lip glosses, soft matte lipsticks to glow journals, storybooks to digital devotionals, every piece is designed to remind you of one thing: You were made for more. Made to lead, Made to create, Made to glow and SMILE with purpose.
Whether you’re a young dreamer, a mama on a mission, or a woman finding her voice again, JBSMILE is your space. Here, we mix glam with grace. We pray bold prayers and wear bold lip colors. We write our dreams down and dare to live them out.
This isn’t just a brand, it’s your glow-up companion. A reminder that God doesn’t waste anything. Not your tears, your talents, or your testimony.
Welcome to JBSMILE. Let’s glow, together and Fill the World with Smiles that Has Purpose.
Mission
At JBSMILE, our mission is to help girls and women glow with confidence, faith, and purpose inside and out. We create beauty and lifestyle products, digital resources, and mentorship tools that speak to the soul, spark creativity, and remind each woman and girl that she was made to shine.
We’re here to build up voices, not just vanity, to offer tools that don't just sit pretty, but stir up purpose.
Vision
We envision a world where girls grow up rooted in faith, sure of their worth, and bold in their gifts, and where women live fully lit from within, creating lives that reflect grace, strength, and purpose.
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Short-Term Goals
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Empower 10,000+ women and girls through our Glow-Up tools, journals, and resources
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Launch accessible mentorship and creativity programs through the Smile With Purpose platform
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Expand our digital and beauty collections to offer more faith-fueled, joy-driven products
Long-Term Vision
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Build a global movement where confidence and calling collide
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Partner with schools, ministries, and community groups to reach underserved girls with glow kits and purpose workshops
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Create safe, joy-filled spaces, both online and in person, where every girl knows: “I was born to shine and always SMILE with Purpose.”
